BJ Fogg, PhD, is the founder and director of the Behavior Design Lab at Stanford University, where he has directed lab research for over 20 years.
In addition to his research on human behavior, Fogg teaches industry innovators how to create successful products. His favorite professional training is the “Behavior Design Boot Camp,” which he teaches once a month.
His book Tiny Habits is a New York Times Bestseller, and the editors at Amazon also selected this as the #1 book of 2020 in “Leadership and Business.”
Main expertice: All-or-Nothing Thinking, BEHAVIOR, Beliefs, Biases, Change, Competitive Thinking, Complex Realities, Cultures, Emotions, Empathy, Exclusionary Behavior, Extreme Thinking, Family, Fear of the Unknown, Freewill, Friendships, Happiness, HEALTH, Hidden Motives, Independent Thinking, Individuality, Information/Facts, Insincerity, KNOWLEDGE, Learning, Learning from Failures, Logic, Logical Ethics, Lying, Medical Experts, Mental Health, Negative Thinking, Other People Exist, Over-all Health, Physical Health, Planning, Pride & Shame, Quantity vs Quality, Regrets, Relationships, Rewards and Punishments, Social Skills, Societies, Teachers and Mentors, Therapy, THINKING, This or That Thinking, Unhealthy Behavior, and What Should Be